Do your managers avoid
hard conversations?
We get them ready.
With Zursum, your managers practice critical feedback before delivering it, and get personalized coaching after every session.
See what a practice session feels like
Live practice
Interactive demo
Tomorrow you need to give tough feedback about a team member who keeps missing deadlines.
To prepare, you do a roleplay on Zursum simulating that exact situation. At one point during the session, the AI playing your report says:
Martín
Your report
“Sorry about the deadline... I had too many things going on. It won't happen again.”
Some managers avoid the hard conversation. Others have it — but so badly it backfires.
Both problems have the same root: they never practiced.
0%
of managers say they're uncomfortable communicating with employees
Interact/Harris Poll
$0,506
per employee per year — the cost of poor communication in your organization
SHRM / Grossman
0x
more likely to be engaged when employees receive meaningful feedback
Gallup
Companies celebrate feedback. But when feedback gets hard, managers either avoid it — or deliver it so poorly it does more harm than good.
Recognition programs. Engagement surveys. Wellness initiatives. Apps where teams send each other applause. All of that measures and celebrates the easy feedback.
Some leaders stay silent — hoping the problem resolves itself. Others say what needs to be said, but so bluntly it destroys trust, triggers defensiveness, and pushes talent out the door. Both paths fail.
That moment is where your organization's real culture gets defined.
What if the problem isn't lack of training but that the training doesn't work?
Most companies do invest in training their leaders. One-day workshops. Online courses. Group coaching programs.
But giving difficult feedback isn't theoretical knowledge. It's a procedural skill — like performing surgery, flying a plane, playing an instrument. Without practice, managers either freeze and say nothing, or wing it and say the wrong thing. You learn by doing, by failing, and by repeating. Not by watching a video.
Nobody would board a plane where the pilot learned to fly from a LinkedIn Learning course. But we expect our managers to handle the hardest conversations of their careers with exactly that preparation.
What's missing isn't more training.
What's missing is leadership training software built for practice, not theory.
Zursum: the simulator where leaders practice before it's real.
Your managers describe the conversation they're about to have, practice it with AI that reacts like the real person, and walk in prepared — not hoping for the best.
Practice before it's real
Describe the situation, the person, and the stakes — then practice. If it goes wrong here, nothing happens.
There when you need it
Sunday night before a tough Monday meeting. Zursum is there — no scheduling, no waiting.
Prepare future leaders
Emerging leaders practice their first hard conversations before the stakes are high — building confidence when it matters most.
Practice the conversation you're about to have. Before you have it for real.
The leader describes their real situation — who they need to talk to, what happened, what's at stake. Then practices that exact conversation by voice with an AI counterpart that reacts like the real person — gets defensive, gets emotional, pushes back. Then they get detailed, actionable recommendations on what to change.
This isn't a training exercise. It's a rehearsal for the exact conversation your manager needs to have — with the real person in mind.
Learn more about SimulationsQuick Practice
Set up in 15 seconds
What conversation?
Give difficult feedback
With whom?
Someone on my team
Describe the situation
She's been missing deadlines for 3 weeks. I need to address it but she tends to get defensive...
After the practice, the moment that transforms.
Zuri — your AI mentor — analyzes how the conversation played out and gives you immediate feedback: what you said well, what you could have said better, and why.
Were you too blunt? Too vague? Did you lose empathy when they pushed back? Zuri shows you exactly what happened, what it sounded like, and how to say it better.
Learn more about coaching with ZuriWhen you said
“Well, I mean... it's not that bad, there are some areas we could improve...”
Try instead
“I hear your perspective. And the deadlines still need to be met. How can we make that happen?”
This grounds your feedback in specific impact, making it harder to dismiss.
Walk in with a plan, not just good intentions.
After practicing, the leader gets a plan for the real conversation: the opening line, key phrases to use, and what to do if the other person gets defensive, shuts down, or pushes back.
Not theory. Guiding ideas and key phrases that help you stay on track, lead with empathy, and deliver effective feedback.
Learn more about coaching plansGet Sarah to acknowledge her pattern of delays and commit to a specific improvement plan.
“Sarah, I value your dedication. I need to share something important about how our timelines have been affected.”
“The delays impacted three other teams. Here's what I need going forward.”
“I'm not questioning your effort. I'm asking us to solve the timing together.”
The score gets your attention. The insight drives the change.
Every session generates a detailed report: an overall score, a skill-by-skill breakdown, and most importantly — what to change to deliver more effective feedback next time.
Leaders don't just see a 58/100. They understand why it's 58, what's missing, and what to do differently next time.
Learn more about reportsYour results by skill
Know which teams are growing and where to focus next.
See which leaders are practicing, where skill gaps exist, and how effective feedback improves over time — team by team.
Every recommendation, every score, every coaching insight reflects your company's specific criteria — not generic advice. Concrete data on who's improving and where to invest next.
Learn more about analyticsTeam Progress
Engineering
Sarah M.
74/100David L.
68/100Maria T.
81/100James R.
55/10041
Sessions
+15
Avg improvement
4/4
Active
Built for organizations where trust is non-negotiable.
Why Zursum and not another workshop?
Built for leaders
Every scenario, every piece of feedback, and every coaching session is designed specifically for people who lead teams.
Grounded in research
Our coaching framework draws from evidence-based leadership models and is continuously refined with expert input.
Your data stays yours
Zero data retention with providers, org-level isolation, and individual confidentiality by design.
Scale without limits
From a handful of managers to your entire leadership team — practice is always on, always available.
From feedback that's avoided or feared to a culture of real conversations.
Your organization already invests in culture. Zursum makes sure that investment pays off when it matters most.